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Jet.com on Tuesday confirmed plans to open an e-commerce fulfillment center in the New York City borough of the Bronx this fall. The Hoboken, N.J.-based online retailer, which is leasing the space, said the facility will process orders for groceries, everyday essentials and some general merchandise. “We have an existing grocery delivery service that urban customers already enjoy, but this Bronx FC will allow us to deliver scheduled same-day and next-day in the New York City area this fall,” Jet.com spokeswoman Meredith Klein said in an emailed statement. The Bronx fulfillment center will handle Jet.com orders only, according to Klein. The company didn’t disclose the size or other details about the facility, but she said it provides a vehicle for expansion deeper into city markets. “This is part of our overall strategy to reach urban, affluent consumers living in large metro cities — namely New York — to offer them a unique assortment of brands, tailored shopping experience and personal service, and last-mile delivery,” Klein said. For parent Walmart, the Jet.com fulfillment center will enable the company to set foot in New York City, a market where the Bentonville, Ark.-based retail giant for years has unsuccessfully tried to open a brick-and-mortar store. Yet Walmart already has taken the e-commerce path to reach the lucrative urban New York customer. At the end of May, the company announced Jetblack, a new retail service that employs a concierge-style approach to online shopping through “conversational commerce,” or the ability to shop via text messaging, online chat or voice.
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